We recognise that a customer’s journey is earned – not only by providing consistently good value, but also by ensuring they want to return
Promotions and seasonal specials provide an opportunity to upsell, whilst offering a sweet treat to your customers too.
For United Coffee customers, speciality coffees will provide pleasant surprises, fun and new experiences; whilst offering a treat, if the coffee offer is to be successful and cost-effective, it must mirror the high street and it must be marketed appropriately and seasonally.
To enhance the appeal of speciality flavoured coffees and create a memorable experience United Coffee suggest you look at.
Seasonal Promotions
Align speciality coffee offerings with seasonal themes and holidays. For example, introduce pumpkin spice latte in Autumn, peppermint mocha during winter holidays, or coconut iced coffee during the summer months. Seasonal promotions create anticipation and encourage repeat visits as customers look forward to trying new flavours.
Creative Flavour Combinations
Experiment with unique flavour combinations that offer a delightful twist to traditional coffee. Examples could include caramel macchiato, hazelnut mocha, cinnamon swirl latte, or coconut almond delight. Rotate these flavours seasonally to keep the menu fresh and exciting.
Upsell Opportunities
Introduce larger size options for speciality coffees to encourage upselling. Offer incentives such as a discounted price when customers upgrade to a larger size, or bundle deals where customers can purchase a larger size coffee with a sweet treat at a slightly discounted price.
Sweet Treat Pairings
Enhance the customer experience by pairing speciality coffees with complementary sweet treats. For instance, serve a cinnamon roll or chocolate croissant alongside a cinnamon swirl latte, or offer a biscotti with a caramel macchiato. These pairings not only add value but also create a memorable indulgence for customers.
Popular examples of seasonal specials…
Caramel Cappuccino
Vanilla Latte
Gingerbread Latte
Orange Caffè Mocha
